How to Make Everyone Forget Your Brand

“The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone.” – Seth Godin, This is Marketing

🤓 ← I just realized this is the Seth Godin emoji.

📉 We all know a mass brand when we see it. We also won’t remember anything about it.

🤘 Don’t be a mass brand. Be bold. Be memorable. Offend someone. Leave some people unsatisfied.

💞 Because you don’t need everyone to like you. And those that do like you, will remember you.