🧹 Decluttering our stories
We create words, images, or slides to serve our story. But sometimes the purpose of that content was just to help us understand our story.
How bad service can be good branding
There’s a teeny tiny Michelin-starred restaurant in Chicago called Schwa that has unforgettable food. It also has a reputation for “bad” (or perhaps we’ll call it…sparse?) customer service that actually benefits it.
🔀 Where there’s a will there’s a way…to buy your product or service.
So speak to the will, and show the way.
Why does storytelling matter more for climate startups?
Countless brilliant people are working on exquisite solutions for the biggest problem humanity has ever faced. And most of those solutions are quietly sitting in a lab or an office somewhere.
How to Make Everyone Forget Your Brand
“The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone.” - Seth Godin, This is Marketing
We all know a mass brand when we see it. We also won’t remember anything about it.
Don’t be a mass brand. Be bold. Be memorable. Offend someone. Leave some people unsatisfied.
Because you don’t need *everyone* to like you. And those that do like you, will remember you.
