How bad service can be good branding
There’s a teeny tiny Michelin-starred restaurant in Chicago called Schwa that has unforgettable food. It also has a reputation for “bad” (or perhaps we’ll call it…sparse?) customer service that actually benefits it.
How to Make Everyone Forget Your Brand
“The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone.” - Seth Godin, This is Marketing
We all know a mass brand when we see it. We also won’t remember anything about it.
Don’t be a mass brand. Be bold. Be memorable. Offend someone. Leave some people unsatisfied.
Because you don’t need *everyone* to like you. And those that do like you, will remember you.
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