Example of a Great Sustainable Brand: Why I love Blueland 🧼

How do you know when a brand is great?

A great brand inspires customers to share it just because they love it so much. Think about the brands you love. What do they look, feel, and sound like? Why do you feel compelled to share a brand when you have no personal connection to anyone at the company?

A brand that I share with friends without any financial incentive, just because I love it, is Blueland.

Here’s how their brand gets it right:

Most importantly, this brand and I share a strong belief: that single-use plastics are a huge problem, and consumers should have better, non-harmful choices when it comes to household products.
We don’t see any visual clichés of the eco-friendly branding world like photos of nature, a leaf logo, or the color green. Why not? Because the most urgent problem the audience is looking to solve, the whole reason they’re on the website, is their messy home. Cleaning up the ocean is a secondary need.
The product is user-centric. Items like the hand soap pump, the spray bottle, and the dish soap shaker are designed to be used daily and visible in the home. They’re both beautiful and durable.
The brand teaches us how to use the product and why it’s better without “educating” us about the nuances of microplastics, ecological diversity, or groundwater systems. More info is available on the website, but it’s not front and center.

This photo and copy shows us how to use the product without it feeling like we’re being “educated.”

5. Brand photography borrows visual cues from the cosmetics industry, tapping into the fun of shopping. Since when was buying cleaning spray online fun? Since Blueland made it fun.