Example of a Great Founder’s Story in Climate: Sway

I love this founder’s story of Julia Marsh, CEO of Sway.

Julia has an impressive background, and she could have listed her education, her past companies, and her skills. And one could argue that this list would be an effective way to show credibility. If someone were to actually read that list.

But the truth is, literally no one wants to read a résumé.

Even without remembering all the details, I remembered the visceral notes of this founder’s story months after reading it for the first and only time. The sea, the kelp, the photos of a little girl.

In a very noisy world, it’s so important to have a memorable story. But it needs to be relevant to the brand, too. This one nails it.

When I work with founders, I pull stories from their memory to shape something cohesive and memorable. It’s a really fun part of my job.

If you need a memorable founder’s story, book a free call and I’ll sort you out.