Nothing is bad for the environment

Do you ever hear someone say “[insert environmental threat] is bad for the environment,” like the environment is this “other” thing outside of ourselves? Fossil fuels, fertilizers, and landfills aren’t “bad for the environment.” They’re bad for our health. They’re bad for our kids. They’re bad for us.

Pitching your Climate Solution

Defining the problem before defining the solution is key to design thinking. So let’s get clear on the problem—what is the most urgent, most personal problem that your product can solve through the eyes of your consumer?