How to Design a Pitch Deck: Using Margins
In this 3-minute video, I’ll show you some of the basics of how to make a professional pitch deck. This is the first of a series of presentation design tips for non-designers.
Finding Assumptions in Our Questions
As strategists, we have to challenge assumptions. Instead of asking "How can we best meet our clients' fitness goals?" ask, "Do our clients have fitness goals?" and "What motivates our clients to come in for the first time?" "How are they feeling when they arrive?" Find the assumption in the question, and challenge it. That's where we'll find our best insights.
You are the trusted friend who takes your customer to her first music festival.
Brand voice is a tricky one. Copywriting seems so straightforward, but as soon as we begin, we realize there are a million different ways to express the same idea. The voice we use is just as important as the message we deliver. How do we want to come off? Casual? Authoritative? Edgy? Esoteric? Funny?
What is “character?”
I recently heard one of those unattributable quotes, a “They say…” kind of thing:
“Character is the sum of every uncomfortable conversation we’ve had.”
-Them