How to Design a Pitch Deck: Using Margins
Zoe Dove-Many Zoe Dove-Many

How to Design a Pitch Deck: Using Margins

In this 3-minute video, I’ll show you some of the basics of how to make a professional pitch deck. This is the first of a series of presentation design tips for non-designers.

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Finding Assumptions in Our Questions
Zoe Dove-Many Zoe Dove-Many

Finding Assumptions in Our Questions

As strategists, we have to challenge assumptions. Instead of asking "How can we best meet our clients' fitness goals?" ask, "Do our clients have fitness goals?" and "What motivates our clients to come in for the first time?" "How are they feeling when they arrive?" Find the assumption in the question, and challenge it. That's where we'll find our best insights.

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What is “character?”
Zoe Dove-Many Zoe Dove-Many

What is “character?”

I recently heard one of those unattributable quotes, a “They say…” kind of thing:

“Character is the sum of every uncomfortable conversation we’ve had.”

-Them

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