How a pitch deck can add value to your product

“A pitch deck can’t add any value to my product.”
A founder recently told me he felt this way the first time he created a pitch deck.
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I get it. Time spent working on a pitch deck takes away from time spent working on the product. However, I think working on your pitch deck really can directly add value to your product.
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A pitch deck frames your product in the buyer’s mind.
Framing your product is also known as positioning.
And good positioning can definitely add value to your product.
To borrow a brilliant example from April Dunford, In 2007, The Washington Post conducted an experiment by having Joshua Bell, world-renowned violin virtuoso, perform in a subway station. While his concert hall tickets often sold out at $100 a pop, he only made $32.17 performing that day, and only 7 of 1070 people stopped to listen.
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Cool story, Zoë. But what does this have to do with my pitch deck?
Even if your product is as brilliant as Joshua Bell’s violin performances, its value lives in how the buyer sees it. And how the buyer sees it is shaped by how you position it. In your pitch deck.
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If you want to use your pitch deck to add value to your product, check out my One Week Pitch Deck program.