CASE STUDY: REACH DIGITAL
BRAND STRATEGY
Meet Archit.
Archit is the founder of Reach Digital, a small and highly skilled marketing agency that serves CPG businesses. Having worked at Facebook on its largest CPG Facebook ads accounts and started and grown his own service-based business, he’s a talented marketer and a smart business owner. His clients love working with him and his team, and he has a high retention rate.
Reach Digital was getting high traffic on their website but seeing low conversion.
To see better conversion, Archit wanted to understand his clients better. What could Reach Digital say on their marketing materials that would resonate with their future clients?
Furthermore, as he grew his team, how could he show them why it matters to work at Reach Digital?
Archit wanted to scale.
I did a deep dive workshop with Archit to uncover more about his ideal client and his brand.
We learned why Archit does what he does.
We learned that his ideal client is razor sharp, willing to roll up their sleeves, and super passionate.
And, we learned that his clients have often been burned by agencies in the past.
I created some communication tools for Archit.
Starting with The Why:
When your company’s why aligns with your client’s why, you don’t have to “sell” them anything.
Building on the Why, the One-Liner:
Tell it to ‘em straight. How will you help your client get to where they need to be?
The Tagline:
The Elevator Pitch:
For when the answer to “What does your company do?” is making eyes glaze over
The Customer Portrait:
If we’re talking to everyone, we’re talking to no one. Let’s talk to Keisha.
A customer empathy statement:
And some messaging around Reach’s unique, revenue-share value proposition:
Archit put these pieces into action in his pitch decks, website, sales page, and paid ads.
He also used the document to onboard new employees.
Since implementing the brand strategy, Reach Digital has seen a 34% uptick in conversion and a 15% lower bounce rate.
Archit is in talks with new partners and expecting some serious growth this year:
“I couldn’t be more excited about the work we’ve done together and what it’s going to do for my business.” — Archit Batlaw, Reach Digital