Brand Strategy & Identity

Explore a new perspective on what you’ve already made.

How it works

Your Süper Fan

The first stop on our journey is to figure out who we’re talking to. We’ll learn all about your super fan and what makes them tick.

Your Brand

We dive head-first into your business and I get to learn all about who you are and how you want to change the world.

Your Story

Once we know who you exist for and why, then we focus on sharing your story with your super fans.

Naturally, genuinely, passionately.

Let's talk!

Imagine a path forward.

What People Are Saying

"Zoe, completing the Brand Strategy program with you gave us so much clarity in our market positioning and made us crisp in our storytelling to our potential clients. We were able to use the content from the program for all our marketing assets."

— Ritesh D., Bridge Consulting

“Now I’m able to succinctly help clients understand why I'm doing what I'm doing and how I can help them. And really specifically speak to them. It’s my guess that this will help me close more deals.”

— Archit B., Reach Digital

"It's a great way of sense checking your brand and seeing if your brand is authentic externally to the image you've got internally, and then there's just some great pull aways from it."

— Sam S., Koe Naturals

“The strategy roadmap feels like it’s perfectly on point. I don’t know how you did it but the way you used the words makes it feel so much more emotional and so much more relatable…Wow. such a big difference”

— Leon Von Klitzing, Plant Vibes

“Zoë was an important catalyst for me. She has a spark and intuition. We worked through some practical insights on business models and approaches which made sense. She really helped me to get clarity on all this and is a pleasure to work with. I was confused when we got started. Now things make sense.”

— Evan Fishbein

“Thanks so much for working with us on our logo for the farm. It really turned out perfect and we couldn't have done it without you. You were wonderful to work with and I learned a lot during the process.”

— Lauren and Aaron, Fibonacci Farm

Let's talk!

What exactly are we doing?

A brand strategy package is a good option for founders who need a rebrand or are building from the ground up. The entire process takes eight weeks with two 5-hour workshops and seven follow-up meetings (about 60-90 minutes each).

4 weeks

I build a brand strategy roadmap for your brand. You can use it to direct copywriters or designers, raise funds, or onboard new employees. Essentially, it tells the world about your why.