“Why would I want to make phone calls with my iPod?” - Me in 2007
Climate solutions have to do what the iPhone did — prove how inefficient, impractical, and expensive our existing stuff and systems are. And make them fun.
Why does storytelling matter more for climate startups?
Countless brilliant people are working on exquisite solutions for the biggest problem humanity has ever faced. And most of those solutions are quietly sitting in a lab or an office somewhere.
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